Choosing a domain name is the same as choosing a company name, it needs to be memorable, it should fit your brand and style and it should be easy to find and promote.
Guidelines for choosing a great name:
Keep it short and memorable
Online success can be partly attributed to keeping your domain name easy to type, easy to remember and be searchable. Avoid using unconventional spellings for common words. If possible try to avoid a newly made up word, such as “kewl” instead of “cool”, for example. These can be memorable but they are difficult to search for. Avoid “text speak” such as “BRB” instead of “Be Right Back”. Try to avoid hyphens and numbers. However, as always, there are exceptions to any rule.
Use primary Keywords
For example, if you are a Coffee Shop, try including those keywords in the domain name, 75onfirst.co.za (address possibly), works ok and is fun but doesn’t really contain any keywords, a better example may be cuppajoescoffeeshop.co.za. Sure it’s longer and contradicts item one on this page but its memorable. I know, yet another break from the rule!
Choosing a Top Level Domain (TLD)
A Top Level Domain is the last part of the domain or extension, like .com, .co.za etc. If your company caters only to South African clients a .co.za domain is recognisable and preferable. If you will be appealing to both local and international clients, then a .com or other international TLD domain is better. Custom domain extensions (.design, .work, .xyz,) and hundreds of others are also available.
What some of the more popular domain name represent: .com : an abbreviation for company, commerce and community. .info : informational sites. .net : technical, internet infrastructure sites. .org : non-commercial organisations and non-profits. .biz : business or commercial use, like e-commerce sites. .me : blogs, resumes or personal sites. .co.za : South African Country level domain .co.uk : United Kingdom Country level domain
Even though TLDs were intended for specific uses, you can register any TLD you like, except for some country specific names, where you may need to prove residence.
Have a few choices
Try to have three of your favourite choices to start with. Do some research to make sure the name you’re choosing is not trademarked or in use already. Share your choices with friends to see what they think and if it will be appealing to others.
Once you’re happy with your choices, let us know and we’ll gladly check to see if they are available and what it will cost to register on your behalf.
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