What is UX and UI Design?
For us, these mostly relate to web and application design. Often these two terms, UX Design and UI Design are confused and melded into meaning the same thing. They aren’t really the same but they should both work together to create an outstanding experience for the user’s visiting your website or application.
UX Design stands for ‘User Experience Design’, and relates to the user’s behaviour, attitude and emotions while using your website or application, and how they interact with it.
Is their experience intuitive and slick? Or is it confusing and cumbersome?
Does interacting with your application or website give users the feeling that they are accomplishing their tasks easily and efficiently?
UI Design is for ‘User Interface Design’. This relates to the graphic layout or visual aesthetic of a website or application. This consists of all the design elements across the site such as buttons, fonts, sliders, typography, images, colours, icons, and any other elements a typical user would interact with on your website or application.
As websites are designed for real people to interact with, part of our job as designers and developers is to ensure that our work is not only highly functional and works properly, but also that it is a pleasure to navigate, and beautiful to look at – so that people remember your company and WANT to work with you.
In an effort to make the best possible websites and applications we are constantly researching the latest information on UX and UI trends and techniques and that we employ those effectively in all our projects. It just makes more sense that you would want a user’s experience of your website or application to be user-friendly and intuitive, and for the interface they use to be seamless, pleasurable and rewarding to use too.
Helga Moreno, designer and expert, concludes this about UX/UI Design:
“The intrigue is that a UX can exist and work very effectively having a poor UI. For example, you can have an application with a stunning design that is hairy to use (good UI, bad UX). You can also have an application that has a poor look and feel, but is very intuitive to use (poor UI, good UX).”
Read her article