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ORGANIC SEO
Organic search engine optimisation (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page (like Google) through algorithm-driven results and, not paid ads or methods
Search Engine Optimisation (SEO)
Everyone wants their website to feature on the first page of Google or, even better, as the very first listing!
Unfortunately, this isn’t something that happens overnight, it takes careful strategic planning and some effort.
Organic SEO methods rely mainly on the relevancy of the content on offer, ie. in your website.
Although Organic SEO is something that anyone can do, you do need to know what to do. It’s not difficult but it is quite time consuming.
Some of the benefits of organic SEO
Higher Conversion Rates
Conversion is when someone performs the action on your site page that you want them to perform. Like signing up to your list or buying your product. A site that is optimised for SEO will have a higher conversion rate. Organically optimized sites offer relevant content related to the keywords searched.
Longer Lasting Results
Due to the content relevancy, the search engine results will last longer. This means that over time your authoritative ranking will improve, providing you maintain a constant flow of relevant content.
Organic SEO Builds Trust
Builds greater trust among the users, again due to search relevancy. In other words, when your website is more relevant it’s also more visible online, people tend to trust you more. Greater trust engenders higher confidence in your brand and that can equal more sales.
Organic SEO is Cost Effective
As Organic SEO is essentially free, it’s very cost-effective when compared to paid listings, which can amount to thousands of rands.
Organic SEO can be achieved by:
Optimising Content
Content is King! Optimizing each of your website’s pages with relevant content and optimising your keywords and phrases is paramount. This means using keywords and phrases that people search for often when looking for products or services like yours.
Meta Tags and Data
Incorporating Meta tags and other types of Meta data attributes according to specified guidelines is important. It lets search engines know what your pages are about and the importance of the content on your pages.
Optimise for Speed
As we’ve already mentioned on our web hosting page, if your site has a slow loading speed search engines are going to punish you by reducing the visibility of your site. Optimised images, code and servers are super important.
Social Media and SEO
It’s important to connect your social profiles to your website and cross-share content from your site to your social accounts (like Facebook, LinkedIn, Pinterest and/or Instagram). Sharing your site content on Facebook, for example, will not only help you build site credibility, it will increase visits to your website, which in turn will increase your online visibility.
Blogs and SEO
Running a blog with relevant and interesting articles will boost your websites importance and relevancy and can boost your authoritative ranking. Making sure the content of your blog posts is interesting and useful to your clients, and sharing them across to Facebook or Pinterest, will encourage followers to re-share your posts. This is how online content goes viral.
Our fees for Organic SEO
While organic SEO is free if you do it yourself, these costs are for our time to do this on your behalf and maintain it.
Profile Setup: R5175 incl. VAT – One off fee
Monthly Maintenance: R748 incl. VAT per month
* We suggest a minimum of 6 months to start seeing results.
** You should note that if your site requires any changes to optimise the pages from a technical or layout point of view, there may be extra charges. We will, however, give you an estimate before we start any work in that regard.